1. Features
First and foremost thing to keep in mind before selecting a CRM is to check out the features of the CRM. As a photographer, you need the right software to run your studio efficiently. Ideally, you should choose a software which enables you to spend more time on creative aspects rather than some admin work.
Here are some of the main features to look out for:
- Enhanced Lead Management
- Better Scheduling
- Smooth Client Management
- Efficient Automations
2. Customisation
Every photography business is unique, and your CRM should reflect that. Look for a CRM that allows you to customize fields, workflows, and reports to fit your specific needs. You should be able to create custom fields to capture information unique to your business.
You should also be able to aesthetically customise the CRM to fit your brand, with things like custom gallery covers, forms, questionnaires, emails and more.
3. Pricing
Third important thing is pricing. You have to make sure that you are paying the right price for the right product. It is always better to compare the price of the competitors before committing to some software. Always make sure that there’s some free trial days for the product and if any CRM software is not providing that, then it is better to stay away from.
pixlque is upcoming crm for photographers with some great and affordable plans
4. Support
Next important thing to look before committing to a CRM is support. Support is one of the integral deciding factor before selecting a CRM. Imagine some data is showing wrong or some data is missing on the dashboard and you are reaching out to support for some help and you are waiting forever to get a response. This will really make your blood boil and increase your stress levels and might affect any upcoming photoshoot because of this. It is always better to check for reviews online to see how good the support team is and the average time taken for them to respond to your query
5. Security
Last but not least, security is one of the important aspect for any business. Data at wrong hands can be catastrophic for a business. It is always better to make sure that the CRM you are about to choose adheres to the industry standards of safety and security.